Since the Armenian HR Association is a full member of the European Association for People Management (EAPM), we have a unique opportunity to participate in their upcoming online FREE webinar “Creating People Advantage Survey 2026” on March 26.

During this webinar, the survey data will be presented, highlighting the main trends, priorities, and their impact on the HR field in 2026.

What if your HR priorities are outdated, or simply wrong?

Generative AI, skills disruption, and shifting business expectations are changing the rules faster than many organisations can adapt. The Creating People Advantage Survey 2026, led by BCG and WFPMA and supported by EAPM, draws on over 7,000 responses across 116 countries, showing where organisations are accelerating, where capability gaps are widening, and which people topics cannot wait.

A European Evidence Base You Helped Build

EAPM member associations contribute around one third of the data points, making this the most robust edition since 2007.

Join this European-focused webinar to understand what is changing in the market, inside organisations, and what this means for HR priorities, operating models, and impact in 2026.

Deep dives

In this webinar, we will take an in-depth look at two crucial topics highlighted in the survey:

Generative AI adoption is rising, but impact and HR ownership remain uneven. This session explores what separates experimentation from measurable business value and what HR must do to lead.

Skills led HR is accelerating, but execution remains unclear. This session examines practical implications, common pitfalls, and the shift from job-based to capability-based organisations.

Both deep dives are presented by BCG and followed by discussion with the full panel

What you will leave with:

• A clearer view of what is changing in 2026
• A stronger basis for prioritisation
• Practical perspectives on HR impact
• A lens for sequencing priorities
• Concrete questions to take back to leadership teams

Who should attend

HR leaders, managers, business partners, and professionals working in people strategy, talent, learning, leadership, organisational development, and workforce transformation.

Additional member value

Dedicated country reports allow associations to translate findings into local insight and benchmarking.

About the survey

CPA 2026 is a global research collaboration led by BCG and WFPMA, supported by EAPM, assessing people management by future importance and current organisational capability.

Language: English

Don’t miss out this unique opportunity.

Participation is free of charge.