On January 31, the “հայrate” 2024 Awards Ceremony took place, where the attractive employers in Armenia based on a comprehensive survey conducted among students were awarded.
For the fourth consecutive year, this initiative has been implemented through the joint efforts of the Armenian HR Association and Grant Thornton Armenia, aiming to highlight employer attractiveness among students.
This year, approximately 2,200 students participated in the survey from Armenia’s leading universities, who freely expressed their opinions by mentioning the attractive employers of 2024, regardless of industry.
More than 500 organizations were named as attractive employers by students. From these, the top 10 companies that received the highest number of votes were selected and announced at the awards ceremony.
Special emphasis was placed on organizations that received the highest number of votes as “Attractive Employer” and “The Most Attractive Employer”.
The top-ranked employers in 2024 were:
- Ameriabank
- Digitain
- Picsart
- Central Bank of Armenia
- State Revenue Committee of Armenia
- Acba Bank
- Ardshinbank
- Synopsys
- SoftConstruct
- ServiceTitan
Arpi Karapetyan, President of the Armenian HR Association, welcomed the event’s guests, stating:
“Today, employer branding is a widely discussed topic in the business world. A well-structured branding strategy plays a crucial role in attracting young talent and maintaining a strong reputation in the labor market. It is essential for Armenian employers to continuously develop and invest in their employer brand. ‘հայrate’ is a significant initiative both for reflecting students’ perceptions and for helping employers refine their approaches toward the youth, ensuring a more adaptive and inclusive workplace culture.”
Lilit Gevorgyan, Head of HR Advisory Services at Grant Thornton Armenia, emphasized:
“Attracting and retaining young talent is a strategic priority for employers. The results of ‘հայrate’ provide organizations with valuable insights into what truly matters to students when choosing their future workplace. Beyond competitive compensation, students highly value career growth opportunities, team culture, and the ability to make an impact. This initiative plays a key role in strengthening the student-employer connection, enabling companies to refine their approaches and create more attractive work environments.”
The event gathered approximately 200 participants, including official representatives from the Ministry of Education, Science, Culture, and Sports and the Ministry of Labor and Social Affairs, HR professionals from various industries, leaders from around 20 Armenian universities, career center directors, and students.
Participants highly appreciated the significance of this initiative, noting that ‘հայrate’ enables Armenian employers to assess the effectiveness of their branding efforts and identify new opportunities for attracting young talent.
The importance of maintaining strong student-employer connections was reaffirmed, highlighting ‘հայrate’ as an essential platform for fostering this communication.
The full analysis of the survey results can be found HERE
