First introduced in 1996 by Dave Ulrich, the HR Business Partner model caught the world of HR by storm.

Adopted by industry leaders such as Microsoft, Unliever, General Eletric, and a thousand more, seduced by its promess to align HR practices with the overall organization’s business strategy. Giving HR departments a chance to truly become strategic and build expertise while positively impacting employee engagement and commitment.

Easy on paper – difficult to implement in practice.

Over the past year, the Academy to Innovate HR has been conducting a research on the state of HRBP model implementation in large organizations.

On March 27th, our very own Dr. Dieter Veldsman and Dr. Marna van der Merwe will present their results.

What 600 HR leaders are getting wrong (and right) with the HRBP model?
Join a 45-minute webinar, where our experts explore why the HRBP model often fall short and gain practical strategies to overcome common barriers to its adoption.

This session is ideal for HR leaders who have implemented—or are planning to implement—an HRBP model.

About your hosts:
Dr. Dieter Veldsman: Chief HR Scientist at AIHR – Former CHRO and Organizational Psychologist with over 15 years of experience across the HR value chain and lifecycle, having worked for and consulted globally with various organizations. At AIHR, he leads research initiatives and develops educational programs aimed at advancing the HR profession. Dieter is regularly invited to speak on topics such as Strategic HR, the Future of Work, Employee Experience, and Organizational Development.

Dr. Marna van der Merwe: HR Author & SME at AIHR – Organizational Psychologist with extensive experience in Human Resources, Organizational Effectiveness, and Strategic Talent Management. At AIHR, Marna contributes as a Subject Matter Expert, driving thought leadership and delivering insights on talent management and the evolving nature of careers. is a researcher, published author, and regular conference speaker, providing expertise in shaping future-forward HR practices.

Free Online Webinar: The HRBP Model: What 600 HR Leaders are getting wrong

March 27, 2025 | ⏰ 19:00

Working language: English

Participation is free of charge.