How Can HR Build a Winning Team and Drive Results?

On July 4, the Armenian HR Association invites you to take part in a BEYOND HR interdisciplinary masterclass led by Emil Kroyan, co-founder and CEO of Targeting Agency and Simple Business Academy.

How can you build an effective sales process — from mapping the customer journey to designing a team engagement strategy?

This closed session is designed specifically for HR professionals who work in business environments and are involved in recruiting, developing, and coordinating sales teams.

Topics to be covered:

Customer Journey Map
Defining the Sales Process and Setting Standards
Creating a Sales Playbook
Evaluating and Analyzing Sales Processes
Hiring Process for Sales Roles

Emil Kroyan is the co-founder and CEO of Targeting Agency and Simple Business Academy.
With over 13 years of experience in the field of sales, he has signed more than 2,600 contracts, including over 1,300 B2B partnerships through Targeting alone.

He has trained over 1,000 participants as a sales expert and training author, sharing his expertise in areas such as:
Up Sales, Business Transformation & Sales, Sales & Marketing, Sales & Service, IT Sales Fundamentals, and more.

Thanks to his initiative, numerous significant business events have been organized both in Armenia and abroad, including LinkedIn Local meetups in Yerevan, Los Angeles, and Beijing — building bridges among professionals, entrepreneurs, and leaders across industries for deeper connections, mutual support, and collaboration around new ideas

Language of the session: Armenian

Priority will be given to the members of  Armenian HR Association

Entry is free for “1, 2, 3 Stars” members of the Armenian HR Association.
The participation fee for non-members is 8,000AMD.